"Food trucks will begin daily rotation at downtown Jacksonville site" (Jacksonville Business Journal)
"Jacksonville's Parking Czar, Jack Shad" (News4Jax.com)
is a planning and development professional and licensed real estate broker with extensive experience in government, investment, project management and community organizations. He was born and raised in Jacksonville and received his BA and Master’s in Urban Planning from the University of Florida. He began his professional career in 1999 at a small nonprofit in Boston devoted to historic preservation, but soon began to realize the tremendous potential of Jacksonville and felt the pull, as a native, to return and become a part of the city’s renaissance.
He spent several years with the Jacksonville Planning and Development Department, where he worked on everything from large scale district plans and neighborhood revitalization efforts to comprehensive plan amendments and historic preservation reviews. Jack was active with Riverside Avondale Preservation from 2003 to 2011, including 6 years on the Board Directors.
In 2004 he left the City to become the project manager for the award-winning historic rehabilitation of the 5 Points Theatre Building. This $4 million project won state and local awards, and managed to remain fully occupied throughout the recession. He was personally involved in downtown development as a part owner of the Main Branch Library project. Jack also enjoyed consulting on planning projects and helping small businesses, such as Downtown favorite Burrito Gallery navigate permitting and licensing. During this time, Jack also worked with buyers, sellers, renters, and investors as a real estate agent, specializing in Downtown and the city’s historic districts.
In 2011, Jack was appointed by Mayor Alvin Brown to head the City’s Office of Public Parking, where he oversaw a staff of over 40 and a budget of over $4 million. While at the Office of Public Parking, Jack spearheaded a number of innovative projects, such as bringing food trucks to downtown Jacksonville, securing a free trial of real-time parking meter sensors and smartphone app, and installing the first electric vehicle charging stations downtown. During this time, the Office also generated over $2.5 million in net revenue for the City.
Jack is excited to return to urban planning and historic preservation consulting, while incorporating the skills he learned working in a management role for city government. His passion is helping make Jacksonville a place that is convenient, welcoming and exciting to live, work and visit, while assisting businesses and investors in maximizing their return on investment!